Travel protection insurance logo designs and webpage designs by E. Serrano
Do you need to define a meaningful professional corporate identity?
Travel protection logo: professional logo and webpage design for a travel protection insurance company
Main ideas of travel protection logo design: world, hands & arrows
CSA Travel Protection is a company that offers integral world travel protection through worldwide insurance services.
The Travel Protection logo design depicts all the main ideas of this insurance company: protection (through the caring hands), worldwide reach (through the world globe) and travel (through the round trip arrows) - everything blends seamlessly in a modern logotype design.
Logo design requirement specification by the travel protection insurance company
CSA Travel Protection wanted a brand new logo design to substitute their current logotype by a more modern and professional design.
The key was to depict world travel protection and insurance services. The company motto is whenever and wherever you need us.
The logo design could use up to 2 colors. Avoid color combinations that would not look serious or professional.
A graphic symbol or anagram could be included in the design, but avoid umbrella symbols, as those are overused in plenty insurance logos.
No handscript looking fonts should be used - the insurance company aims for more serious and professional looking fonts.
Full explanation of the world travel protection insurance logo design
A succesful travel protection logo design had to combine every main concept of this insurance company in a clean, simple and professional way. So the logo design had to depict protection, travels and world reach.
One of the strongest points of this travel insurance company is that they have global reach: the provide protection everywhere, even on international travels. So an orb symbol, depicting the world, was included as the central element of this logo design, to symbolize worldwide travel protection.
The main business activity of the customer is about insurance and protection. So the protection idea had to be included in the logo design. Such idea is depicted by two caring hands holding the orb - they care, they protect, and they can reach every place in the world.
Finally, it was necessary to include an explicit reference to travels, avoiding a too static approach. A succesful round trip worldwide travel is depicted as arrow symbols around the world. The tridimensional effect of these arrows makes them embrace the world symbol, with an ascending touch, effectively turning the logo design into something more dynamic and worldwide travel related.
The color scheme chosen for this logo design is based on two blue colors. A blue color scheme is traditionally related to security and professional services. It's both a serious and relaxing color choice, very appropriate for a trustworthy travel insurance company. This logo design extracts the maximum out of these two colors, creating tridimensional and shading effects (integrating the world inside the hands, and the arrows around the world globe), while keeping low print costs.
The CSA initials were the most significative and distinctive part of this travel insurance company. So a big font, with a strong modern touch, was selected to depict these CSA letters. The travel protection part was written using a similar font, modern, compact, and easily readable, that balanced the composition. Both fonts are based on soft, round modern lines, showing an inviting and caring (but still professional and modern) attitude, appropriate for this travel protection and insurance logo design.
The main logo design combines seamlessly every main insurance company idea (travels, protection and international coverage) in a symbol that is both clean and original. The full logo conveys and idea of effective travel insurance firm, that will protect you whenever and wherever you need their professional services.
Design variants of this travel protection and insurance firm
Rounded protection logo design
This logo version is a very easy to print design that only requires a flat color with an opacity variation. The main idea of protection is reinforced by enclosing every logo element inside a protective sphere.
I specially like how the blank background space defines the hand shapes and how they blend with the world halo. It's a rounded logo design that remarks even more the protection concept in a compact and smart way.
Dark background optimized logo
This logo version is a design optimized to work on a dark background, completing the travel insurance company logo set. The darker blue has been substituted by a white color, so now the world sphere seems to shine, illuminating the hands and the inner part of the arrow.
The clear white world orb makes this travel protection logo design stay shining and relaxing, with a strong professional touch, effectively depicting this protection and insurance company corporate image.
Travel insurance webpage design
The logo redesign also included a completely new design of the travel insurance webpage, making it look more professional and modern, while staying easily accessible and navigable. It's a design based on clean menus, soft corners and inviting travel images - everything focuses on travels and protection.
This insurance webpage design also features a finally discarded warm logo variant that exchanges the serious and professional feeling by a more warm and inviting insurance company image.
